Target audiences

As already mentioned, we rely on the PRIZM^® NE methodology to help us group all blog visitors into 66 distinct types, based on their likes, dislikes, lifestyles and purchase behavior.

For the public BETA phase of this project, we decided to focus on the following 5 visitor types:

• Bohemian Mix
• Movers & Shakers
• Upward Bound
• Traditional Times
• Home Sweet Home

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